Alpha (= α ) is the first letter of the Greek alphabet. The choice of this name came from the initial letter of Amyndeon, the geographical location of the estate's vineyards and additionally declares a quality term in the Greek argo.
Alpha represents the "new beginning", the "birth" of a new era in the world of Greek wine. Makis Mavridis, a third generation skilled grapegrower, and Angelos Iatridis, the winemaker, educated in Bordeaux, trained in France, Italy and Greece and ''good father'' to many international well known Greek wines, planted a 65ha vineyard in the Amyndeon region in the late 1990's.
The creation of a privately owned estate vineyard was an enormous and pioneering investment at the time, which signalled the birth of pilot-structured vinicultural exploitation. Our on-going mission is to make wines that bring out the true characteristics of the region they originate from, wines that can reveal the characteristics of the soil, the climate and the typicity of the grape varieties they are made from.
Contribution of the human factor is indispensable to achieve our final goal, which is the production of grapes of the highest quality potential. The wines produced from such grapes are powerful and complex, displaying an intense fruity flavour and excellent balance. The company devotes a tremendous effort in improving the quality of its wines, through carefully planed investments and research programs, in collaboration with many research institutes. The success of these programs allows the company to evaluate permanently the quality and the character of its wine from one "vintage" to the next.
The hallmark of ALPHA ESTATE is accordingly a cutting edge combination of tradition and innovation.